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St Joseph’s Healthcare Foundation

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St Joseph’s Healthcare Foundation
Campaign Elements

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Philanthropist, Teresa Cascioli, approached St. Joseph’s Healthcare Foundation with a $1million donation and a vision. The vision was to create a network of St. Joe's babies and grateful patients whom she hoped would follow her example by giving back.


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Direct Mail

The campaign included a direct mail program that was sent to thousands households in the Greater Hamilton area. The direct mailer included a donation form.

The direct mailer also doubled as a Take One which appeared in close proximity to the Baby Wall.

Direct Mail

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Newspaper Ad
Newspaper Ad
Advertising

A series of newspaper ads appeared
at the launch of the campaign.


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St. Joe’s Baby Face Photo Wall
Baby Wall

All St. Joe's babies who made a gift were recognized by placing their baby photo on the
St. Joe’s Baby Face Photo Wall.


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